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Creativity is the fetish of our time. However, the attempt to make creativity economically available does not lead to more, but to less creativity. Creativity – in its original function as a strategy for coping with reality – is the basis of cultural development. Strong creative energy is only released where free thought is possible (© Matthias Horx, Zukunftsinstitut).
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In communications consulting, for example, we rely on “creative enhancement” with combinatorial thinking and strategies (in short: a multidisciplinary approach) for business-organisation or situation-specific narratives.