We all are in a constant battle for attention to our communication concerns: employees’ attention to leadership messages, customers’ attention to our products, media attention to our information and stories.
We develop approaches that ideally maximise the intake of communication content by encouraging attention. And to do this, we invest less in technology and more in creativity! Communication solutions that have a lasting impact incorporate creative substance: an inventive enhancement. By this we mean an interdisciplinary, associative line of action based on insights and analyses, the development of narratives, suitable framing and graphic design.
This form of creative organisational consulting or psychology stimulates an ignition and amplification of communication strategies. They become not only inspiring and original, but above all more sustainable in the long term. Inventive enhancement is not a superficial staging but an upgrade of the communication concepts developed in this way.